Objective
Develop social media content to reach a very specific and niche group of project decision-makers and influencers. We created visual assets and messaging for multiple channels to establish and maintain brand recognition, build trust and relationships, provide inspiration, and demonstrate industry expertise. Our goal in developing content is to put customers first by understanding their needs, attitudes, and behaviors.
Graphic Design: Lindsey Cirmotich, Abby Doughton
Campaigns
Campaigns run weekly, monthly, or quarterly. The content was created to align with the company's values and brand. Primary content categories:
• Brand recognition
• Establishing trust & building relationships
• Inspiration
• Demonstrating expertise
• Establishing trust & building relationships
• Inspiration
• Demonstrating expertise
We incorporated calls-to-action and promoted viewer engagement by:
• Partnering with industry influencers
• Collaborating with like-minded brands
• Giveaways (experiences and services)
• Sharing, liking, tagging, & commenting
• Pinned posts
• Story highlights
• Collaborating with like-minded brands
• Giveaways (experiences and services)
• Sharing, liking, tagging, & commenting
• Pinned posts
• Story highlights
