Objective
The previous website contained outdated information, broken links, and a templated design. turnerboone needed a complete overhaul with a new design, content architecture, and messaging.
Process
Research
Through source material reviews and senior leadership interviews I immersed myself in understanding turnerboone's strategic imperatives.
Through source material reviews and senior leadership interviews I immersed myself in understanding turnerboone's strategic imperatives.
Message Development
The key objectives for the site were to drive business value, brand positioning, and differentiate from the competition.
Content Development
Determined how the content should be organized and sequenced.
Content Architecture
Created a wireframe roadmap to shape information into a logical editorial framework.
Copywriting
Wrote all content based on my research. I determined what key takeaways needed to be elevated, and how to create engagement throughout. Tone and voice were established.
Art Direction
Designed every element of the website.
Custom Illustration
Concepted and directed an illustrator to create characters based on key leadership and department personas.
Creative Direction
Concepted and directed all UI and UX.
Web Development
Worked with an outside web developer to code the site and create an immersive and interactive experience.
Homepage Prototype
Projects Page
Inspire Brands Case Study Page Prototype
Our Purpose Page
Our Products Page
